How to write a great description in your listing?
It’s important to remember that this is a vital touch point for your business. Potential customers will be looking at what you offer alongside other similar options in your location. Some key points to remember when putting your listing together are.
- Description. Your description should be engaging and captivate your potential customers so they are keen to come and try your goods/services first hand. It’s NOT about you. The truth is no-one loves your product or service as much as you, and that is exactly why you bring it to the world. So remember to put your customer first. What’s in it for them, how will it benefit them, what makes you unique and stand apart from the rest.
- Try to get your most important info across in the first two sentences. Online we have about 8 seconds (if we’re lucky) before someones attention span drops. So engage, engage, engage! And make it all about your customer. Why would they want to come to your door! Because it’s awesome of course but let us know the WHAT, WHY, WHEN, HOW & WHO.
- Keywords. Make sure your listing is complete with all information to help your placement in search results. Use keywords but don’t over do it as it can impact you in a negative way for your listing to be found in search engines.Use keywords in your Heading, Description and even how you save your videos and photo files before loading them. Remember your location is also an important keyword as well as what you offer, these keywords will help you be found in other search engines as well as on Tree 4 Life, but again don’t overdo it. It needs to look authentic and flow or this will have an negative impact in your search results.A great way to define your keywords is to define your audience. Who are they, where are they, What do they like, How can you serve them, Why should they come to you – What problems do you solve for them.
- Be Visual and captivate the EYE. ‘Pictures tell a thousand words’. And ‘videos get more shares than pictures’. These two statements are good to note when completing your listing. Everyone will get to know you better the more visual you are. And the more engaging you are online, equals the more customers you’ll have at your door.
- Categories. Ensure you list in the relevant categories so your listing will be optimized when customers are searching for what you offer.